[Rado] PR & Marketing Manager (~executive)

Company: Swatch Group Korea

Department: Rado

Job Title: PR & Marketing Manager(~executive)

Job Level: Manager(~executive)

Reporting Line: Brand Manager of Rado

About US:

Founded in 1917, Rado is a Swiss watch brand that has garnered attention for its unique materials and design-driven innovation. Rado pioneers’ innovation by utilizing advanced ceramic materials in watchmaking, creating products that combine durability and elegance. Rado is known as the Master of Materials: from high-tech ceramic to sapphire crystal and diamonds to stainless steel, our innovative watches have no boundaries when it comes to design. Feel and discover the Rado difference.

Job overview

As the PR & Marketing Manager for Rado, you will play a crucial role in developing and executing comprehensive strategies to enhance the brand’s visibility, reputation, and market position. You will work closely with global HQ, local teams, and external partners to ensure that Rado’s marketing efforts align with the brand’s overall vision while resonating with the Korean market. This is an exciting opportunity for a creative and detail-oriented professional to contribute to the growth of our company.

Key Accountabilities

PR & AD

• Develop and maintain PR strategy to build brand reputation and maximize brand awareness among target audiences
• Prepare speeches, articles, handouts and product Q&As for external publications, press, and media
• Provide timely reports to HQ and local team
• Handle local PR gifting initiatives during holiday seasons
• Manage PR samples regarding delivery of local and global shipments
• Plan and maintain a balanced budget allocation between traditional and digital diffusion.
• Monitor all media coverage including competitor activities
• Build collaborative relationship with media, stylists, celebrities, KOLs, outsourcing agencies to enhance brand desirability

PR activities management

• Work closely with the ambassador’s agency to strengthen the partnership and maximize Rado’s presence through the ambassador’s activities.
• Communicate with HQ and the agency as a liaison to ensure successful execution of activities with the ambassador within the assigned budget, arrange schedules, and escort the ambassador to Rado’s global events.
• Plan and organize press events (press conferences, launch events, media FAM trips, media drive events, etc.).
• Manage agencies.

Marketing & CRM Management

• Plan, manage and oversee annual marketing budget
• Plan overall marketing activities to drive sales with maximum ROI
• Track evolving consumer preferences and trends, both in purchasing and lifestyle habits, to make strategic decisions on market approaches and consumer communication.
• Work closely with the sales team on retail events (roadshows, VIP classes, etc.) and e-DM & leaflet initiatives.
• Conduct research on competitor analysis and market positioning surveys.

Digital Marketing Management

• Manage and distribute digital and social media asset in liaised with HQ and work closely with E-com executive using those assets for sales drives on E-channels
• Plan and develop local contents for social media channels based on market needs, with approval from HQ.
• Collaborate with HQ on the web system (monitor and translate for the official website and e-learning).

VMD

• Check campaign image and display at stores to align with HQ guideline
• Work with HQ VM team to place an order VM props within marketing budget.

Qualifications

• Experience in the watch, jewelry, luxury, or fashion industry.
• Experience in luxury or fashion brands preferred.
• Relevant work experience is more important.
• Bachelor’s degree in marketing or fashion
• Minimum 7 years of marketing experience.
• Fluent in English.
• Excellent skills in Microsoft Office, including PowerPoint and Excel.
• Excellent communication skills with stakeholders, including media.
• Highly organized, with problem-solving ability and creative thinking.
• Strong budget management skills.